70 % Fruits, 100 % Love

70 % Fruits, 100 % Love

The brand promise guides the story. "70% Fruit, 100% Love" shapes every decision - from typography and layout to color and text - so that customers can grasp Margit's difference at a glance. This simple line functions like a guarantee and becomes the leitmotif of the entire range.

The brand promise guides the story. "70% Fruit, 100% Love" shapes every decision - from typography and layout to color and text - so that customers can grasp Margit's difference at a glance. This simple line functions like a guarantee and becomes the leitmotif of the entire range.

Client

Client

ADEG Sulzberg

ADEG Sulzberg

Project

Project

Margit's Homemade Jam

Margit's Homemade Jam

Services

Services

Branding & Identity
Packaging Design

Branding & Identity
Packaging Design

Task

From handwritten charm to a shelf-ready brand

Handwritten stickers seemed authentic, but they were lost on the shelf. With growing demand, Margit needed premium packaging. The brief: A coherent label system that would translate homemade credibility into a professional presence.

System & Application

Clear grid, flexible across the entire range

A simple grid maintains the hierarchy—brand, variety, and the 70% Fruit claim - while color, photography, and fine details mark each jam. The result is a tidy, modular system that scales from individual jars to full presentations without losing clarity or warmth.

apricot jam

Berries Jam

Strawberry-Rhubarb Jam

Elderberry-Plum Jam

Plum Jam

Available locally at

ADEG Sulzberg

The launch began at home: ADEG Sulzberg, Dorf 4, 6934 Sulzberg. The regional anchor fits the product's origin and target audience.

Available locally at

ADEG Sulzberg

The launch began at home: ADEG Sulzberg, Dorf 4, 6934 Sulzberg. The regional anchor fits the product's origin and target audience.

Available locally at

ADEG Sulzberg

The launch began at home: ADEG Sulzberg, Dorf 4, 6934 Sulzberg. The regional anchor fits the product's origin and target audience.

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Creative Brand Consulting in Bregenzerwald.

I work with startups, SMEs, and agencies to translate core needs into targeted, strategic design and measurable results.

© 2025 Walchensteiner & Partner OG

Creative Brand Consulting in Bregenzerwald.

I work with startups, SMEs, and agencies to translate core needs into targeted, strategic design and measurable results.

© 2025 Walchensteiner & Partner OG

Creative Brand Consulting in Bregenzerwald.

I work with startups, SMEs, and agencies to translate core needs into targeted, strategic design and measurable results.

© 2025 Walchensteiner & Partner OG

Creative Brand Consulting in Bregenzerwald.

I work with startups, SMEs, and agencies to translate core needs into targeted, strategic design and measurable results.

© 2025 Walchensteiner & Partner OG